The global fitness population reached a new peak in 2019, and according to industry research reports, the global physical activity sector is now an $828.2 billion market. At the same time, the total number of health club memberships has reached a new high, as the fitness movement solidifies its position as a central pillar of the current zeitgeist.

The natural market of the fitness industry is huge, whether it is practitioners who want to open gyms, or providers of smart devices, in the face of this market with huge potential, they want to share a piece of the action. At present, the market is a tuyere, and everyone is also curious, will the fitness trend continue to rise in 2020? Will industry performance rise or fluctuate?

In response to these problems, sell plus cloud presents the ten trends that will shake the industry in 2020, and it is recommended to collect them in advance

01

The customer base is younger

By 2020, the post-00s will truly become the audience group of the fitness industry, and they have occupied the vast majority of the fitness market. The generational change in the fitness market is happening much faster than most people realize.

It is reported that youth sports ranked second in the 2020 China Fitness Trend survey, second only to weight loss sports. The new generation of post-00s has grown up, the rules of the game have changed, and the way health clubs are built must also change. As the "active sports generation", the post-00s have different tastes from their predecessors, so it is necessary to adjust the club's services to win their favor.

02

The wave of entertainment and fitness is coming

As the line between fitness and recreation continues to blur, the era of "recreational fitness" has arrived. Many celebrities have launched their own fitness brands. At the same time, many existing big clubs are also working with stars and recruiting ambassadors. The convergence of cultures around fitness looks set to lead to a new generation of immersive workouts. Music, vision, wearables and trainers combine to provide participants with an exhilarating fitness experience. The wave of "consumption upgrade" continues to heat up, people are pursuing better themselves, healthy and fashionable fitness, making people feel better physically and mentally, not only giving the functional value of body beauty, but also giving people the spiritual value of aesthetic and pursuit

03

The status of the group exercise course has been upgraded

With the pay for leading a group exercise class very different today than it was 20 years ago, the growth of virtual fitness and on-demand video services becoming more prominent, and coaches becoming more important in the fitness experience, 2020 could be a major turning point. For this generation of sports-loving people, trained rock star coaches are like beacons of interest, and in an age of automation and digital disruption, a great coach can attract and retain the time of a club or studio with hundreds of members, while their team can transform the future of a brand.

04

Break space limits

In recent years, online paid courses have emerged in an endless stream, and Himalaya, NetEase open courses and other apps have also emerged. For fitness enthusiasts, space should not be a limitation in their pursuit of health and beauty. By 2020, more clubs and studios are expected to partner with on-demand fitness service providers, enabling them to own their own customer "fitness journey" while meeting the growing consumer demand for a flexible digital fitness solution. Those who can bridge the gap between the digital and physical worlds to deliver a crossfit experience will have the best of both worlds.

05

Big data era

As technology becomes a bigger part of fitness products, data is becoming more important in enhancing the customer experience. With a deeper understanding of customer habits and preferences, health clubs and studios can take a more data-driven approach to engaging customers. Automating manual tasks allows members to focus on interactions with members and provide a more personalized experience for members. With the integration of technology and daily life, fitness models in the era of big data are increasingly able to meet people's growing expectations for integrated fitness solutions.

With the increasing competition in the gym industry, well-known domestic industry enterprises are paying more and more attention to the research of the market, especially the in-depth study of the development environment of enterprises and customer demand trends. Because of this, a large number of domestic industry enterprises have risen rapidly.