About the configuration of fitness equipment in the gym, every gym investor wants to know, which is not only related to the investment of funds, but also related to the operation of the later stage, whether potential customers recognize their own purchase of this fitness equipment brand and other issues, will affect whether customers decide to choose this gym. Today, we will analyze from both subjective and objective aspects, how to configure the fitness equipment in the gym is more reasonable, and what factors are affected.

Objective factor 1: regional status affects the industry

The current situation of the region is not the most important objective environment, but understanding the current situation of the region plays a key role in opening a gym. The status quo of the region includes not only hard elements such as economy and policy, but also soft elements such as humanity. Objectively speaking, a regional economic level is high, the policy support is conducive to the opening of a large scale of high-end gyms, small and medium-sized gyms are more suitable for second - and third-tier cities. Regional culture will affect local consumers' views on fitness, and the more open the regional culture, the more conducive to the development of fitness.

Objective factor 2: Consumption power determines vision

The consumption capacity of a region, especially the per capita consumption capacity, is the most critical factor among all objective factors. And the consumption power determines the consumer's choice of things, in Shanghai such a per capita expenditure of more than 100,000 yuan in the big city, they are more willing to choose the high-end gym to match their consumption expenditure and choice of vision, then in the choice of fitness equipment to choose a new, fashion, professional brand commercial fitness equipment, choose imported brands, This will make consumers feel value for money, and in contrast, if the level of consumption is low, so many choices are more practical, inexpensive fitness equipment has become the right choice.

Objective factor 3: Competitors influence the choice

Any industry will be accompanied by competition, before the purchase of fitness equipment to understand the competitor's situation is essential, in general, many gyms before the purchase of fitness equipment will consider the purchase of the current profit gym choice of the brand, a bit similar to follow the trend, this practice is not good, the good is if you understand the brand of fitness equipment under the premise of choosing it, Then you are rational, but if you are confused and follow the trend then it is possible that someone else wins and you lose, so the choice of the competitor is the reference object rather than the final decision.

Subjective factor 1: gym configuration ratio

Starting from the gym floor area, it is a good way to consider your entire gym, to give you an example: Taking a gym of 100 square meters as an example, aerobic equipment should be configured with about 4 treadmills, about 2 elliptical machines, about 2 stationary bikes, 1 step machine, and 3-5 plug-in single-station machines for power equipment, as well as 4-6 free power equipment. If these are not careful enough, it is recommended that we calculate by percentage, if your gym area has 500 square meters, then you can use 40% to prepare aerobic equipment (treadmill, elliptical machine, exercise bike, etc.), 30% can be put strength equipment, 20% is used as a training place for aerobics, and the remaining 10% as a backup.

Subjective factor 2: Budget input

Your budget determines what kind of fitness equipment you choose. Many friends will ask about the configuration of the gym, in general, the more stool can choose more types and specifications of fitness equipment. Here is a brief explanation:

If your budget investment is relatively small, the site area is not large, just to provide their customers with a leisure place, the frequency of use is not very high, mainly to decorate, then it is recommended that you choose some inexpensive fitness equipment, there is no need to choose imported commercial fitness equipment, you can choose some domestic light commercial or home fitness equipment, characterized by cheap prices, It occupies a relatively small area and can be stored for a long time due to low frequency of use. In terms of configuration, the aerobic equipment and strength equipment are mainly 40% each.

If it is a middle and high-end gym, you should consider imported commercial or light commercial fitness equipment, such as the more popular imported commercial fitness equipment brands, Tynohealth, Bizhuo, Lijian, Star Chi, Qiao Shan, etc., mid-range gyms can choose some commercial fitness equipment with slightly lower prices and good reputation, and high-end gyms are mostly based on world brands. This kind of fitness equipment is characterized by novel style, fashionable appearance, complete functions, because these gyms are more people, the frequency of use of equipment is very high, so the quality of these fitness equipment must be high.

Subjective factor 3: Differentiated gyms

Because there are more and more gyms now, many investors want their gyms to be different, some work hard in the decoration design, some work hard in the fitness program, and some are committed to creating intelligent gyms.

So, in the purchase of fitness equipment is to create unique characteristics of their own, for example, your gym in the design of unique, to fashion pioneers as a starting point, then it is recommended that you choose to have a fashionable appearance of fitness equipment; If you choose the development of an intelligent gym, then the fitness equipment you choose is currently doing a better job in terms of intelligence, and it is recommended to import commercial fitness equipment. Of course, if you want to give people a professional feeling of fitness, then you can choose some fitness equipment that gives people a sense of stability. In short, it is to create their own differentiated gym.

The equipment configuration of the gym is not as simple as the purchase of equipment, it involves the competitiveness of the gym in the entire market, therefore, managers or investors plan from a more comprehensive perspective, objectively take into account the overall market and industry situation, subjectively also combine with actual needs, as far as possible to form their own style, and form differentiated competition with competitors. In short, the layout of fitness equipment in the gym is a matter that needs to take a holistic view.